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Conference Agenda Day Two
Regitiration Form .pdf
Download The 2008 Brochure
 

08.45 - 09.15

09.15 - 09.30

Coffe and Registration

Opening Speech
A. Feza Özalp / Conference Chair Person

09.30 - 10.15 Keynote Speech / Saloon A

A Discovery Journey to Facts that Embody the Future
Cem Tarik Yuksel
Human Resources Vice President and Board Member
Unilever Turkey

10.15 - 11.15 Keynote Speech / Saloon A

Financial and Physical Networks in the Global Logistics

The last two decades have seen immense changes in the forces and institutions that govern economic activity. They encompass the on-going changes associated with the European Union, and the changes in liberalization and governance initiated by the World Trade Organization. New markets and new forms of contracting are supporting outsourcing, unbundling, contract manufacturing and a variety of other forms of extended value constellations.

In tandem, revolutionary developments in transportation and logistics (the rise of FedEx, UPS and DHL) are providing new global fulfillment architectures for B2B and B2C. Expansion of physical capabilities in international logistics began in the 1990s and has continued unabated, with Hong Kong and Dubai the most evident examples, but with increases in capacity in nearly every established port and air hub. This was accompanied by increased sophistication and intermediation activities of brokers and forwarders, followed by the development of financial overlays and trading instruments for air cargo and shipping capacity.  In the process, the logistics industry has become an interesting example on how physical markets have dovetailed with financial and information markets in supporting and profiting from globalization and outsourcing.  It is also at the heart of the enabling infrastructure that supports the explosion of international trade that we have witnessed in the last decade.

This presentation will explore these issues by expanding on the above theme. In particular, the outline of my presentation will be the following:

1. A brief overview of the general trends in the global economy, with the motivation to highlight these as drivers of changes in logistics infrastructure;
2.  Some general problems emerging from this for logistics, focusing on the evolution of aircargo and maritime container traffic;
3.  Extended analysis of options and risk management issues in shipping following work by Hellermann, Kavussanos, Visvikis and myself;
4.  Conclusions and open research questions on network-enabled strategies and the key role of financial and physical networks in logistics in supporting these.

Prof. Paul R. Kleindorfer
Wharton School Management Sciences Retired Professor / Pennsylvania University
Technology and Operations Management Honorary Research Professor
INSEAD

11.15 - 11.45 Coffee Break  
11.45 – 12.30 Parallel Sessions

Saloon A
Managing Functional Biases in Organizational Forecasts:
A Case Study of Consensus Forecasting in Supply Chain Planning

Forecasting biases and proposed mechanisms to avoid them are well documented in the literature. When looking at corporate forecasting, however, it is rare to find processes that account for the social, political, and economic pressures responsible for these biases. In this case study, you will hear how a company implemented a consensus forecasting process—incorporating input from product planning, sales, finance and operations. In describing the information gathering and sharing protocols, the meetings, and the feedback incorporated into this process, Dr. Oliva explicitly identifies how functional and individual biases are addressed. The resulting process increased the firm’s forecast accuracy from 25% to 87% in fifteen months.  The case study reveals forecasting as a social and political process, beyond the application of statistical models, and illustrates how coordination efforts affect the behavioral decision making of individuals. 

Associate Prof. Rogelio Oliva
Information and Operations Management Academic Staff
Texas A&M University Mays Business School
Adjunct Academic Staff / MIT-Zaragoza Logistics Program

Saloon A
The Power of Technology in the Logistics Optimization Process
Uğur Ersop
Project Manager
Ekol Lojistik

 
12.30 - 13.45 Lunch
13.45 - 14.30 Parallel Sessions

Saloon A
Information Logistics and UNITIM Practices and Processes
Sencer Salbaş
Information Technologies and Supply Chain Director
Unitim Holding(Harvey Nichols, Tommy Hilfigher, Camper, Accessorize, Camper etc)

Saloon B
Fritolay Case Study:
“Information Technology - Sales- Supply Chain” Integration

Alper Arman
Purchasing, Logistics and Agronomy Supply Chain Director
Fritolay

14.30 - 15.00 Coffee Break
15.00 - 15.45 Parellel Session

Saloon A
Panel : The Human and Education Factor in Supply Chain Management …
Why and How?

Panel Chairman: Feza Ozalp
Panel Members:
Associate Prof. Gulcin Buyukozkan – Galatasaray University Academic Staff
Assistant Prof. Ecmel Ayral – İstanbul Bilgi University Academic Staff

15.45 - 16.15 Coffee Break
16.15 - 17.15 Closing Speech / Saloon A
The Critical Position of Purchasing in Supply Chain Management

Purchasing have a great and critical role for managing the costs as well as optimization of consumer services. As parallel to the recently ascending of petrol prices, the critical fluctuations and increments in the input costs increase the importance of purchasing in supply chain management. In our presentation, we will talk about various utilizable risk management approaches for purchasing, analyze that these approaches will be successful under which conditions and discuss the challenges and difficulties during these approaches’ applications.

Prof. Enver Yucesan
Operations Research Professor
INSEAD